Hi! My name is Karen. 👋

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My family is spread around the world and, maybe because of that, I've always been interested in different cultures and behaviors. These interests led me to double-major in Psychology and Italian...and then led me to Italy, where I found work and earned a Master's in International Economics and Management (Marketing focus).

I went on to hold various marketing and communications positions in both the US and Italy. Still, I found myself driven to dig deeper into understanding why people do what they do. I came upon the field of Behavioral Science in 2018 and have been immersed in it ever since, earning certificates like "Behavioural Economics in Action at Rotman", connecting with behavioral experts worldwide, staying up to date on the latest research, and drawing on behavioral insights to help improve experiences and achieve better outcomes.