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I apply behavioral insights to help organizations, institutions, and communities.

behavioral insights


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✓  Examine behavioral, social, cultural, and industry issues to understand the decision-making environment


✓  Conduct extensive literature reviews

✓  Perform qualitative research including survey construction (e.g., Mturk and Qualtrics), interview design, and ethnographic studies

✓  Support quantitative research, using experimental design such as A/B testing and RCTs

✓  Collect qualitative and quantitative data and assist in data analysis 

✓  Apply insights from the field of behavioral economics to design solutions for behavior change

✓  Synthesize results into written and oral presentations​​​

Bar Chart
marketing stratgy
marketing strategy


✓  Conduct customer and market research with the lens of behavioral economics

✓  Leverage data to inform campaign strategies, creative development, and reporting

 Monitor social listening & content performance 


✓  Build recommendations based on an empathetic understanding of consumer needs, motivations, and personalities

✓  Produce behaviorally-informed communications

✓  Handle copywriting 
Writing on Computer
Design support
behavior design


✓  Perform customer experience (CX) and user experience (UX) research


 Create a complete customer journey map to better understand the customer or user experience

 Conduct a behavioral diagnosis and identify barriers or points of friction

✓  Make recommendations to remove barriers or simplify the decision-making process

 Employ user-centered design and appropriate nudging actions to the benefit of all parties

✓  Conceptualize and assist in the realization of behaviorally-informed graphic design projects

✓  Create website wireframes and design mockups

The Wall of Ideas
project management



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“Wouldn't economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?”

Dan Ariely
Predictably Irrational

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