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Using empathy and the lens of behavioral science to design better solutions


✓  Examine behavioral, social, cultural, and industry issues to understand the decision-making environment

✓  Perform qualitative research including survey construction (e.g., Mturk and Qualtrics), interview design, focus groups, and ethnographic research

✓  Support quantitative research, using experimental design such as A/B testing and RCTs

✓  Collect and analyze qualitative and quantitative data 

✓  Apply insights from the field of behavioral economics to better understand purchasing behavior and preferences

✓  Conduct extensive literature reviews

✓  Synthesize results into written and oral presentations​​​

Services available to:

Bar Chart
marketing stratgy

✓  Conduct user research, which may include interviews, focus groups, surveys and/or participatory design

 Create a complete journey map of the customer or user experience

  Make use of various evidence-based theories and frameworks to conduct a behavioral diagnosis and identify barriers or points of friction throughout the customer/user/patient journey

✓  Make recommendations based on behavioral science to remove barriers or simplify the decision-making process


✓  Increase motivation through the use of motivational psychology

✓  Produce behaviorally-informed communications in support of new or improved products/services

✓  Create website wireframes and design mockups


Services available to:

Writing on Computer
Design support


✓  Leverage behavioral science and motivational psychology to design behavior change solutions that have a positive social impact

✓  Follow a behavior change approach in order to design creative strategies that encourage positive behavior change

✓  Collaborate with hospitals and healthcare organizations to promote healthy behaviors and a better patient experience

✓  Partner with communities to encourage a sense of belonging and increase community wellbeing and engagement

✓  Provide recommendations on how to create health communications and apps for greater impact and effectiveness

Services available to:

The Wall of Ideas
project management



Recycled Paper

“To become an extremist, hang around with people you agree with.”
Cass Sunstein

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