✓  Examine behavioral, social, cultural, and industry issues to understand the decision-making environment

 

✓  Conduct extensive literature reviews

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✓  Perform qualitative research including survey construction (e.g., Mturk and Qualtrics), interview design, and ethnographic studies

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✓  Support quantitative research, using experimental design such as A/B testing and RCTs

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✓  Collect qualitative and quantitative data and assist in data analysis 

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✓  Apply insights from the field of behavioral economics to design solutions for behavior change

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✓  Synthesize results into written and oral presentations​​​

✓  Conduct customer and market research with the lens of behavioral economics

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✓  Leverage data to inform campaign strategies, creative development, and reporting

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✓  Monitor social listening & content performance 

 

✓  Build recommendations based on an empathetic understanding of consumer needs, motivations, and personalities

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✓  Produce behaviorally-informed communications

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✓  Handle copywriting 

✓  Perform customer experience (CX) and user experience (UX) research

 

✓  Create a complete customer journey map to better understand the customer or user experience

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✓  Conduct a behavioral diagnosis and identify barriers or points of friction

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✓  Make recommendations to remove barriers or simplify the decision-making process

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✓  Employ user-centered design and appropriate nudging actions to the benefit of all parties

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✓  Conceptualize and assist in the realization of behaviorally-informed graphic design projects

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✓  Create website wireframes and design mockups

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