FROM BOSTON,
WITH FAMILY WORLDWIDE,
LIVING IN ITALY.
About
About
About
About
Karen Irwig
I apply behavioral insights to help organizations, institutions, and communities.
RESEARCH & BEHAVIORAL
INSIGHTS
✓ Examine behavioral, social, cultural, and industry issues to understand the decision-making environment
✓ Conduct extensive literature reviews
✓ Perform qualitative research including survey construction (e.g., Mturk and Qualtrics), interview design, and ethnographic studies
✓ Support quantitative research, using experimental design such as A/B testing and RCTs
✓ Collect qualitative and quantitative data and assist in data analysis
✓ Apply insights from the field of behavioral economics to design solutions for behavior change
✓ Synthesize results into written and oral presentations
✓ Conduct customer and market research with the lens of behavioral economics
✓ Leverage data to inform campaign strategies, creative development, and reporting
✓ Monitor social listening & content performance
✓ Build recommendations based on an empathetic understanding of consumer needs, motivations, and personalities
✓ Produce behaviorally-informed communications
✓ Handle copywriting
EXPERIENCE
& SERVICE
DESIGN
✓ Perform customer experience (CX) and user experience (UX) research
✓ Create a complete customer journey map to better understand the customer or user experience
✓ Conduct a behavioral diagnosis and identify barriers or points of friction
✓ Make recommendations to remove barriers or simplify the decision-making process
✓ Employ user-centered design and appropriate nudging actions to the benefit of all parties
✓ Conceptualize and assist in the realization of behaviorally-informed graphic design projects
✓ Create website wireframes and design mockups
PROJECT
MANAGEMENT
