I use behavioral design together with individuals, organizations, and communities.
RESEARCH & BEHAVIORAL
INSIGHTS
✓ Examine behavioral, social, cultural, and industry issues to understand the decision-making environment
✓ Conduct extensive literature reviews
✓ Perform qualitative research including survey construction (e.g., Mturk and Qualtrics), interview design, focus groups, and ethnographic research
✓ Support quantitative research, using experimental design such as A/B testing and RCTs
✓ Collect qualitative and quantitative data and assist in data analysis
✓ Apply insights from the field of behavioral economics to design solutions for behavior change
✓ Synthesize results into written and oral presentations
✓ Conduct user research, which may include interviews, focus groups, surveys and/or participatory design
✓ Create a complete journey map of the customer or user experience
✓ Make use of various evidence-based theories and frameworks to conduct a behavioral diagnosis and identify barriers or points of friction throughout the customer/user/patient journey
✓ Make recommendations based on behavioral science to remove barriers or simplify the decision-making process
✓ Increase motivation through the use of motivational psychology
✓ Produce behaviorally-informed communications in support of new or improved products/services
✓ Create website wireframes and design mockups
BEHAVIOR
CHANGE
DESIGN
✓ Leverage behavioral science and motivational psychology to design behavior change solutions for a a positive social impact
✓ Follow a behavioral design approach in order to design creative strategies to drive behavior change
✓ Collaborate closely with hospitals, healthcare organizations, and communities to promote positive health behaviors
✓ Cooperate with educational institutions and schools to encourage best practices, cultural acceptance and positive, motivating learning environments
✓ Partner with communities to encourage environmentally sustainable behaviors, promote diversity, equity, and inclusion, and increase sense of belonging and community engagement
✓ Provide recommendations on how to create communications for greater impact and effectiveness
PROJECT
MANAGEMENT
