Using empathy and the lens of behavioral science to design better solutions
MARKET / USER
RESEARCH
✓ Examine behavioral, social, cultural, and industry issues to understand the decision-making environment
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✓ Perform qualitative research including survey construction (e.g., Mturk and Qualtrics), interview design, focus groups, and ethnographic research
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✓ Support quantitative research, using experimental design such as A/B testing and RCTs
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✓ Collect and analyze qualitative and quantitative data
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✓ Apply insights from the field of behavioral economics to better understand purchasing behavior and preferences
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✓ Conduct extensive literature reviews
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✓ Synthesize results into written and oral presentations​​​
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Services available to:
✓ Conduct user research, which may include interviews, focus groups, surveys and/or participatory design
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✓ Create a complete journey map of the customer or user experience
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✓ Make use of various evidence-based theories and frameworks to conduct a behavioral diagnosis and identify barriers or points of friction throughout the customer/user/patient journey
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✓ Make recommendations based on behavioral science to remove barriers or simplify the decision-making process
✓ Increase motivation through the use of motivational psychology
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✓ Produce behaviorally-informed communications in support of new or improved products/services
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✓ Create website wireframes and design mockups
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Services available to:
HEALTH &
WELLBEING
✓ Leverage behavioral science and motivational psychology to design behavior change solutions that have a positive social impact​
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✓ Follow a behavior change approach in order to design creative strategies that encourage positive behavior change
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✓ Collaborate with hospitals and healthcare organizations to promote healthy behaviors and a better patient experience
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✓ Partner with communities to encourage a sense of belonging and increase community wellbeing and engagement
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✓ Provide recommendations on how to create health communications and apps for greater impact and effectiveness
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Services available to:
PROJECT
MANAGEMENT
