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BEHAVIORAL
RESEARCH
& DESIGN
freelance services
Leveraging behavioral science for better products, services and experiences
More and more organizations are benefiting from behavioral science, a discipline that combines fields like psychology, sociology and neuroscience to better understand the hidden influences behind human behavior and decision making.
Behavioral science provides a new lens through which to examine the user/customer journey, which can lead to more effective, engaging, and meaningful solutions. You can check out my blog for more info about this growing field.
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My work is highly customized, but can include the following steps:
I use an empathy-led approach and incorporate a variety of evidence-based theories and frameworks to design human-centered products, services, and experiences.
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