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Approach
I follow a behavioral science approach based on empathy, research, and systematic experimentation.
Empathy / Understanding
Behavioral Diagnosis
Intervention Design
Testing / Learning
1
EMPATHY / UNDERSTANDING
​Define a target behavior
Conduct in-depth interviews with key stakeholders
Perform research and an evidence-based literature review to begin to understand the problem as well as gain the perspective of the user / customer / patient / student, etc.
Perform a logic model of problem
2
BEHAVIORAL DIAGNOSIS
​Write down the behavioral steps (touchpoints) needed to perform the desired behavior and/or a behavioral journey map
Use behavioral science frameworks such as COM-B and the Behaviour Change Wheel to identify barriers and facilitators to behavior change
Identify opportunities to increase motivation to reach the target behavior
Conduct additional research (quantitative surveys, ethnographic observation, one-on-one interviews, focus groups, etc.)
Use prioritization exercises to determine the most important barrier to remove or opportunity to pursue
3
INTERVENTION DESIGN
​Brainstorm potential interventions to improve the experience or change the behavior of interest, including the use of participatory design
Design or modify products, services and/or experiences by leveraging behavioral science
4
TESTING / LEARNING
​Implement the interventions in ways that allow for rigorously evaluating impact, ideally including a control experiment to test their effectiveness
Test outcomes and share results
Gather feedback and iterate when possible
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