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Approach

I follow a behavioral science approach based on systematic experimentation and observation.

Empathy / Understanding

Behavioral Diagnosis

Intervention Design

Testing / Learning

1

EMPATHY / UNDERSTANDING

Define a target behavior

Conduct in-depth interviews with key stakeholders

Perform research and an evidence-based literature review to begin to understand the problem as well as gain the perspective of the user / customer / patient / student, etc.

Perform a logic model of problem

2

BEHAVIORAL DIAGNOSIS

Write down the behavioral steps (touchpoints) needed to perform the desired behavior and/or a behavioral journey map

Use frameworks to identify barriers (including biases and heuristics) to positive behaviors and the challenges that make decision-making difficult

Identify opportunities to increase motivation to reach the target behavior

Conduct additional research (quantitative surveys, ethnographic observation, one-on-one interviews, focus groups, etc.)

Use prioritization exercises to determine the most important barrier to remove or opportunity to pursue 

3

INTERVENTION DESIGN

Brainstorm potential interventions to change the behavior of interest, including the use of participatory design

Design or modify products and/or services by leveraging behavioral science or improving behaviors

4

TESTING / LEARNING

Implement the interventions in ways that allow for rigorously evaluating impact, ideally including a control experiment to test their effectiveness

Test outcomes and share results

Gather feedback and iterate when and if possible

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