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Approach

I follow a behavioral science approach based on empathy, research, and systematic experimentation.

Empathy / Understanding

Behavioral Diagnosis

Intervention Design

Testing / Learning

1

EMPATHY / UNDERSTANDING

Define a target behavior

Conduct in-depth interviews with key stakeholders

Perform research and an evidence-based literature review to begin to understand the problem as well as gain the perspective of the user / customer / patient / student, etc.

Perform a logic model of problem

2

BEHAVIORAL DIAGNOSIS

Write down the behavioral steps (touchpoints) needed to perform the desired behavior and/or a behavioral journey map

Use behavioral science frameworks such as COM-B and the Behaviour Change Wheel to identify barriers and facilitators to behavior change 

Identify opportunities to increase motivation to reach the target behavior

Conduct additional research (quantitative surveys, ethnographic observation, one-on-one interviews, focus groups, etc.)

Use prioritization exercises to determine the most important barrier to remove or opportunity to pursue 

3

INTERVENTION DESIGN

Brainstorm potential interventions to improve the experience or change the behavior of interest, including the use of participatory design

Design or modify products, services and/or experiences by leveraging behavioral science 

4

TESTING / LEARNING

Implement the interventions in ways that allow for rigorously evaluating impact, ideally including a control experiment to test their effectiveness

Test outcomes and share results

Gather feedback and iterate when possible

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