top of page
Behavior Change Design
I follow a behavioral science approach based on empathy, research, and experimentation
1
Empathy / Understanding
2
Behavioral Diagnosis
3
Intervention Design
4
Testing / Learning
1
EMPATHY / UNDERSTANDING
​Define a target behavior
Conduct interviews with key stakeholders, perform qualitative and/or quantitative research, carry out scientific literature reviews to begin to understand the problem as well as gain the perspective of the user / customer / patient / student, etc.
Help create a logic outcomes map to focus on the desired outcomes, identify what to measure, and map progress
2
BEHAVIORAL DIAGNOSIS
​Identify the behavioral steps (touchpoints) needed to perform the desired behavior and create a behavioral journey map
Use behavioral science frameworks such as COM-B and the Behaviour Change Wheel to identify barriers and facilitators to behavior change
Identify opportunities to increase motivation to reach the target behavior
Conduct additional research (quantitative surveys, ethnographic observation, one-on-one interviews, focus groups, etc.) when possible
Use prioritization exercises to determine the most important barrier to remove or opportunity to pursue
3
INTERVENTION DESIGN
​Brainstorm potential interventions to improve the experience or change the behavior of interest, including the use of participatory design
Design or modify products, services and/or experiences by leveraging behavioral science
4
TESTING / LEARNING
​Implement the interventions in ways that allow for evaluating impact, ideally including a control experiment to test effectiveness
Test outcomes and share results
Gather feedback and iterate when possible!
bottom of page