Developed by the Danish organization iNudgeyou, the BASIC framework is often used to better design and deliver policy outcomes.
The acronym goes as follows:
B: Behavioral mapping: collect data to define the problem and
the context shaping target behaviors;
A: Analysis: understand which psychological and cognitive factors
are leading people to behave in a certain way. This step of
is based on an ABCD framework that relates to some of
the main concepts of behavioral science.
A = attention: people's attention is limited and easily distracted
B = belief formation: people rely on mental shortcuts or
intuitive judgments and often over/underestimate outcomes
C = choice: people are influenced by the framing and the social
as well as the situational context of choices
D = determination: people's willpower is limited and subject to
S: Solution mapping: identify behaviorally informed strategies
based on the ABCD framework of the previous step.
1) Target Attention: by looking at such issues as timing,
placement, saliency, reminders, prompts and planning for
inattention through possible defaults;
2) Target Belief Formation: by guiding a search when information
is complex, making things intuitive by structuring information in
a way that's easy to understand, and leveraging social proof;
3) Target Choice: by making it attractive, framing prospects, and
making it social;
4) Target Determination: by making it easy for people to achieve a
goal (work with friction, provide plans and feedback, employ
commitment devices, leverage social norms);
I: Interventions: design experiments to test the effectiveness of the
C: Change: plan for implementation, scale, monitoring, evaluation,
maintenance and sharing results
Much of this information was found in the OECD's "The BASIC Toolkit: tools and ethics for applied behavioural insights".
For many more details and information about ethical considerations for applying behavioral insights, you can download the PDF here: