MINDSPACE





The MINDSPACE framework was published by the Institute for Government and the UK Cabinet Office in 2010.


Widely-used as a framework or checklist for policy-makers or anyone interested in changing behaviour, the MINDSPACE acronym represents:


M Messenger

We are heavily influenced by who communicates information


I Incentives

Our responses to incentives are influenced by predictable mental shortcuts

(heuristics) wanting to avoid losses

N Norms

We have a tendency do what others around us are doing

D Defaults

We tend to accept pre-set options


S Salience

We pay attention to what is new and seems relevant to us


P Priming

Our behavior is often influenced by unnoticed cues


A Affect

Emotional associations can strongly influence our actions


C Commitment

We generally want to be consistent with promises made in public and we

tend to be reciprocal


E Ego

We behave in ways that make us feel better about ourselves





Click here to read the whole report from the Institute for Government: https://www.instituteforgovernment.org.uk/our-work/policy-making/mindspace-behavioural-economics