Behavioral Economics ... in a nutshell
"The best way to think about behavioral economics is in contrast to standard economics. In standard economics, we think — we assume —...
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- 1 min
Systems 1 & 2
Psychologist Daniel Kahneman is considered one of the "godfathers of behavioral economics". Awarded the Nobel Prize in Economics in 2002,...
- 2 min
Heuristics (mental shortcuts)
Numerous hidden factors influence the decisions that people make. These hidden factors, also known as heuristics, refer to the mental...
- 2 min
Cognitive Biases
In the 1970's, Daniel Kahneman and Amos Tversky introduced the idea of cognitive biases. These biases describe the systematic, but...
- 2 min
What's a Nudge?
The word nudge has come to mean: "An intervention that gently steers individuals towards a desired action." According to Richard Thaler...
- 1 min
Regulatory Fit Theory
I find it fascinating that human motivation can be triggered by two main goals: the search for pleasure and the avoidance of pain...
- 3 min
More Behavioral Science Concepts
There are numerous concepts in behavioral economics and they don't always fit neatly together. Some additional important concepts,...
- 4 min
Theories of Motivation
The topic of human motivation is highly complex so I will touch upon it only very briefly here. Theories of motivation generally broken...
- 4 min
Theories of Behavior Change
There is evidence that the use of theory to design and implement behavior change interventions improves their effectiveness. (2,12) For...
- 2 min
The Role of Positive Psychology
“Positive psychology is the scientific study of what makes life most worth living” (Peterson, 2008). Founded by Seligman and...
- 1 min
Research Methods
Coming soon!
- 1 min
The SCARF Model
The SCARF model was first developed in 2008 by the neuroscientist David Rock and is particularly helpful with regards to organizational...
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