Behavioral Economics ... in a nutshell
"The best way to think about behavioral economics is in contrast to standard economics. In standard economics, we think — we assume —...
Behavioral Economics ... in a nutshell
Systems 1 & 2
Heuristics (mental shortcuts)
Cognitive Biases
What's a Nudge?
Regulatory Fit Theory
More Behavioral Science Concepts
Theories of Motivation
Theories of Behavior Change
The Role of Positive Psychology
Research Methods
The SCARF Model